The globalization of companies and markets makes strategic cooperation more important than ever. In this context, significant barriers remain, such as linguistic and cultural differences, so that a partner engaged on the ground and at home makes an important contribution to access to expanding markets. Strategic cooperation agreements can not only generate greater benefits for the people around the table, but also help reduce poverty and give hope to countless people. Long-term strategic alliances often find themselves in a hole where they lose their competitive edge. Like a pack of wolves that, after a long time, loses the motivation to follow its leader, employees of companies can lose touch with the initial purpose of the alliance. The strength of an alliance depends heavily on the common vision. Therefore, everyone needs to know how their role relates to the overall goal. Whether or not there are changes in methods, techniques and tools, cooperation is maintained if everyone is committed to achieving this goal. This Strategic Alliance Agreement is recognized and endorsed by both Parties. One strategic alliance that has passed the test of time is the partnership between Starbucks and Barnes & Noble. Barnes & Noble faced the problem that all physical retail businesses faced. The advent of online stores has been a threat to most stationary stores, regardless of their product. In the midst of all this, the bookstore decided to connect with coffee, which was a staple in most areas – Starbucks.
It was a match that was done in heaven. The imagination of a book lover on a quaint afternoon is one with books and a good cup of Joe.
Categorised in: Uncategorized
This post was written by rb_ad